Audi today maintained its 2010 momentum with record August U.S. sales, which surpassed the prior August record set in 2003 by more than 900 vehicles. August 2010 sales of Audi cars and SUVs climbed 14% compared to August 2009, and marked the best monthly sales performance since May of this year.

News from the Audi motorsport and customer sport program.

Within the space of just eight days as many as two important races in the United Kingdom are on the agenda of the squad of Head of Audi Motorsport Dr. Wolfgang Ullrich: the British DTM round at Brands Hatch on September 5 (starting at 1:45 p.m. CEST live on “Das Erste”) and just one week later the 1000-kilometer race at Silverstone with the Audi R15 TDI diesel race sports car.

For the past several years Audi has been turning its attention to Hollywood and its stars. In return Hollywood has turned its attention to Audi in a big way!

For the past several years Audi has been turning its attention to Hollywood and its stars. In return Hollywood has turned its attention to Audi in a big way!

The first Audi Urban Future Award has been conferred: an international jury of renowned experts selected J. MAYER H. as the winner of the competition initiated by Audi. Rupert Stadler, CEO of AUDI AG, presented the award endowed with 100,000 Euro, the most highly remunerated German architectural prize. During the course of one month, the public can take in the visions of the five international architectural firms that participated in the competition in an impressive exhibition.

The long wait is over: starting tomorrow, the Audi A1 will be available at dealers in Germany for a test drive. Deliveries will simultaneously begin in Austria, Belgium, Luxembourg and Switzerland, followed by most other European markets from mid-September. With a starting price of €15,800, the A1 impresses with its progressive design, superb workmanship and state-of-the-art infotainment technologies. The new Audi offers a vast number of possibilities for customization and can be ordered in over 800 different exterior versions.

A new worldwide racing series focused on innovative drive concepts, new technology and reduced fuel consumption will stage its inaugural round at Silverstone on September 12. The newly incepted Intercontinental Le Mans Cup (ILMC) makes it possible for Audi to tour the world with its innovative diesel-powered race sports cars.

An R8 roars across the screen. A sonorous voice, dramatic music, and at the end, the beating of a heart. No doubt about it: this is an Audi commercial. The Audi Corporate Sound concept was created to guarantee this can be recognized based on the sound alone

The RS 5 races towards Florian Käppler at more than 200 km/h (124.27 mph). Just a few more meters – nothing must go wrong now! All week his team has prepared meticulously for this weekend. Just a few centimetres separate him from the metallic-blue Audi as it shoots past him before vanishing into the banked corner. All that remains is the reverberation of the 4.2-liter V8 in his ears – and a recording of the engine's sound. Käppler gives the thumbs-up signal - the recording is a success.