Audi will present a spectacular lineup of premieres at the AMI Leipzig, along with its current model range. The product improvement of the Audi TT Roadster and Audi TT Coupé will be shown to the public for the first time during the exhibition. Other highlights include the German premiere of the new Audi A1, the Audi A8 and the Audi RS 5 Coupé, the Audi e-tron show car and the car that won the 2009 DTM (German Touring Car Masters).

Four rings, seven letters, 30 years: Audi is presenting its quattro success story at the 22nd Techno Classica in Essen. 30 years ago, the “Ur-quattro” (original quattro) launched a legend which signalled the start of Audi’s winning streak in motorsport and on ordinary roads that continues to this very day. Over 3.3 million cars with permanent four-wheel drive have left the Audi production lines since 1980. Today, every third new Audi is fitted with quattro drive.

In a weekly column Le Mans record winner Tom Kristensen gives some exclusive insights behind the scenes of the world’s most famous endurance race and the preparation by Audi Sport Team Joest.

In a weekly column Le Mans record winner Tom Kristensen gives some exclusive insights behind the scenes of the world’s most famous endurance race and the preparation by Audi Sport Team Joest.

The 2010 DTM season that will start at the Hockenheimring on April 25, 2010 is marked by maximum efficiency: Audi will compete with the known model generations of the Audi A4 DTM and is expecting a potential to reduce the fielding cost by more than 30 percent without the sport losing any of its attractiveness to fans, media, drivers and teams. The freeze on the technical development of all DTM vehicles has enabled this step.

The Salzburg Easter Festival kicks off an eventful cultural calendar for Audi in 2010. The brand with the four rings is an exclusive sponsor for Europe?s most renowned festivals. As a responsible employer, the company supports regional cultural arts at its locations. The extensive program of support includes the areas of classical music, jazz, visual arts, theater and film.

The 2010 Audi golf season will be dominated by the anniversary of the Audi quattro Cup in which golfers from all over the world have been competing for as many as 20 years now. In addition, the company with the Four Rings will again support amateur golf in various ways as well as top-class international tournaments.

Audi will fight for victory in the Le Mans 24 Hours on June 12/13 with an evolution of the R15 TDI diesel race sports car. An extensive testing program with the revised LMP1 vehicle has just begun in the United States.

In a weekly column Le-Mans record winner Tom Kristensen gives some exclusive insights behind the scenes of the world’s most famous endurance race and the preparation by Audi Sport Team Joest.

It is 46 centimeters high, weighs twelve kilograms, is hand-crafted from exquisite lead crystal - and the object of any skier's desire. By this weekend, the decision of the winner of the 2010 Audi FIS Ski World Cup who will take the crystal ball home will have been made. In addition, the new format of the Nations Cup will celebrate its debut at the finals in Garmisch-Partenkirchen.