As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film which tells the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games.

To keep fine classic cars looking good in the future: “Audi Tradition Parts” today launched its online parts shop for the Audi brand and those that preceded it. The range offered by Audi Tradition is intended to help dealers, members of Audi Club International – and of course all other customers too. To find the shop on the Internet, go to www.audi.de/tradition-parts.

Uncompromising quality is both an aspiration and an obligation for Audi. The new A1, just like the brand’s other models, is characterized by exquisite attention to the smallest of details; it will set new standards of quality in the compact class. “The A1 will be the first fully-fledged premium automobile in its segment,” says Werner Zimmermann, Head of Quality Assurance at AUDI AG.

The current champion vs. the record champion: Within the next few months VfL Wolfsburg and FC Bayern München will meet for a sporting duel in Wolfsburg. For a change, the teams will not only be playing for victory but, first and foremost, for a good cause: All the proceeds of the friendship match will go to the “We want to help – A heart for children” campaign and benefit the victims of the earthquake catastrophe in Haiti.

Still unseen and already a winner: Readers of the British motoring magazine "What Car?" have voted the new Audi A1 as the "Most Exciting Car of 2010" before its world premiere. This first readers’ award for the A1 clearly demonstrates the level of awareness and interest in the car.

Julia Lohmann from Hildesheim, Germany, has won this year’s “Audi Mentor Prize by A&W”. The up-and-coming designer received the award yesterday on the eve of the Cologne Furniture Fair. The “Audi Mentor Prize by A&W” promotes up-and-coming designers internationally. For the second year, it is being awarded jointly by Audi and the specialist magazine “Architektur und Wohnen” to young design talents.

The new Audi A1 is dedicated to emotional design, as two details on the body make abundantly clear. First, the shoulder line, also known as the tornado line, has been very subtly redesigned so that for the first time it encompasses the entire car. Second, the new color-contrasted roof arch gives the silhouette of the A1 an entirely new shape and is simultaneously a distinctive detail for customizing the car.

It is the definitive classic among the events of the Alpine Ski World Cup and, besides the Olympic Games, the undisputed pinnacle of the season: On Friday, the 70th Hahnenkamm race will start in Kitzbühel. Audi has been a partner on and off the notorious “Streif” race course since as far back as 2001 and traditionally opens the weekend with the Audi Night.

Can a car look concentrated and decisive? Yes, it can. The headlights play an important role in this; they are the eyes of a car, so to speak. People convey emotions such as happiness, joy and sadness with their eyes. On a car, the lights influence the character of the front end – and this also applies to the Audi A1, which in future will be the smallest member of the Audi family.

Both Audi product premieres at the Detroit Auto Show, the Audi e-tron show car and the Audi A8 production car, have won prestigious Awards.