The Audi-commissioned documentary “Truth in Motion: The U.S. Ski Team’s Road to Vancouver” will air this Saturday night on NBC in anticipation of the 2010 Winter Olympic games. Following its prime-time TV debut Saturday night, the film will be available as a free download, exclusively on the iTunes Store ().

Audi has continued its success story in the “Best Cars of 2010” readers’ poll conducted by the magazine “auto motor und sport” (ams). Readers voted three Audi models – the Audi A4, R8 Spyder and Audi Q5 – into first place in their categories. Second places for the Audi A3, A6 and R8 Coupé rounded out the outstanding result.

It was a very special kind of secret practice: The two national soccer players Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the Audi A1 to their hearts’ content – strictly shielded from the outside world inside a hall at a secret location. Before them, only the members of the management board and developers of Audi had enjoyed this opportunity. So, the answer to the question of how the small, agile Audi would be received by the Bayern players was being awaited with particularly eager anticipation.

Audi Sport leaves nothing to chance in its endeavor to bring the prestigious Le Mans trophy back to Ingolstadt and Neckarsulm. Not only the technology of the Audi R15 TDI is being subjected to further development. The drivers? line-up for the 24 Hours of Le Mans (France) has been extended as well.

Audi announced that it has created a series of social media programs in support of its third Super Bowl ad.

It is harder than ever to pass through the checkpoints at the 40th World Economic Forum (WEF) being held in Davos, Switzerland, from January 27 – 31. Only cars with a “Green Eco” sticker are allowed to pass. To get the sticker, a vehicle may not consume more than nine liters of fuel per 100 kilometers (26.13 US mpg) nor emit more than 230 grams of CO2 per kilometer (370.15 g/mile). The Audi fleet satisfies these criteria and thus can drive into downtown Davos. Together, Audi and Volkswagen are providing more than 270 vehicles so that delegates can reach the World Economic Forum quickly and safely. With an average fuel consumption of 8.5 liters of diesel per 100 kilometers (27.67 US mpg) and CO2 emissions of 224 grams per kilometer (360.49 g/mile), the 86 Audi A8L 3.0 TDI sedans being used to provide comfortable chauffeur service for the more than 500 VIPs are a particular highlight.

For more than 125 years Kieler Woche (Kiel Week) has been the major sailing sport event worldwide. In 2010, Audi will be on board as well: The automobile manufacturer from Ingolstadt will be the mobility partner in the capital of sailing, provide shuttle vehicles for the fleet, and will be featured with its logo on all official advertising materials and clothing.

New colors for a new car. The Audi A1 has been designed with a love for detail that includes its innovative range of colors. For the interior, the designers have come up with something very special: Wasabi Green.

Top athletes and celebrities from all over the world make the annual Hahnenkamm weekend in Kitzbühel a highlight of the Audi FIS Ski World Cup season. Prominent guests helped ring in the ninth annual celebration of the legendary winter sporting event during yesterday’s Audi Night. The many highlights included a performance by Simply Red singer Mick Hucknall.

AUDI AG will be Presenting Sponsor of the FIS Alpine World Ski- Championships in Garmisch-Partenkirchen (Germany) in 2011, and in 2013 in Schladming (Austria). The brand with the Four Rings thus continues expanding its successful commitment in international skiing.