As part of its continued support of the U.S. Ski Team, Audi of America today announced that it has commissioned a documentary film, , which will tell the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games. will air first January 30 at 8pm EST on NBC, followed by an appearance on the USA Network on February 6 at 5pm EST. It will also run three times in primetime on the Universal Sports Network. Audi has been a sponsor of the U.S. Ski Team since 2007.

Audi today released the final social media video installment documenting behind-the-scenes considerations that shaped its entries in this year's Los Angeles Design Challenge, a competition associated with the upcoming L.A. Auto Show involving Southern California automotive studios.

Volkswagen Group of America, Inc. announced today that it is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.

The aim of staging the Ryder Cup in Germany in 2018 for the first time since its inaugural event in 1927 is an ambitious one. Audi supports the bid of the Wittelsbacher Ausgleichsfonds in Neuburg an der Donau to host the world’s most prestigious golf tournament at which the twelve best players from Europe and the United States, respectively, compete.

AUDI AG sold around 82,750 cars in October, 0.4 percent more than in the prior-year month (2008: 82,436). From January through October, Audi sold some 787,900 cars worldwide (2008: 844,724). The difference compared with the record-breaking year 2008 was consequently reduced to -6.7 percent, significantly better than forecast at the start of the year. In China, Audi had already matched the total for the whole of 2008 by the last week of October.

The Audi Pikes Peak TTS is nicknamed "Shelley" by the Stanford DDL after Michele Mouton, arguably the most successful female rally driver to date who played a significant part in Audi’s racing history.

At the end of the 2009 motorsport season AUDI AG cannot only be pleased with the successful title defense in the DTM. The Audi R8 LMS made a convincing showing in its first racing season as well: The GT3 race sports car developed for customer sport clinched 23 victories and three champion's titles.

Audi "factory" driver Mattias Ekström again proved his exceptional talent: In Beijing the Swede won the "Race of Champions" for the third time after 2006 and 2007. In the competition of the world’s best race and rally drivers the two-time DTM Champion defeated the new Formula 1 World Champion in the semi-finale, and Michael Schumacher in the finale.

Germany’s Bild am Sonntag newspaper has awarded a Golden Steering Wheel to its choice of best midsize vehicle: the new Audi A5 Sportback, the third model from Audi’s successful core model line based on the modular longitudinal platform. The Audi A5 Sportback’s victory constitutes the 18th award presented to a vehicle with the four rings in the 34-year history of the competition. Audi is thus the most successful brand in the competition.

The microsite designed to promote , the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.