The super stars are here: This morning, AC Milan arrived in Munich as the last of the four participants in the Audi Cup. Manchester United, Boca Juniors from Argentina and host FC Bayern München have already been in town since the beginning of the week. The press conference in the afternoon officially kicked off the summit meeting of the four World Cup winners.

Miroslav Klose, Juan Riquelme, Ronaldinho or Wayne Rooney – no doubt, they all rank among international soccer’s biggest stars. But will they prove their class on the field also at the Audi Cup and distinguish themselves as the most valuable players during the tournament? Proof will be delivered at the end of the total of four meetings when the most valuable player of the game, the Audi MVP, is selected shortly after the final whistle.

Audi launched the V10 era of the acclaimed R8 sports car by delivering the first two 2010 Audi R8 5.2 FSI® quattro® models in the U.S. to two winning bidders from the 2009 Boca Raton Concours d’ Elegance charity auction last February.

Audi today announced that the U.S. manufacturer’s suggested retail price for the highly anticipated 2010 Audi R8 5.2 FSI quattro V10 sports car will start at $146,000, with shipments to authorized Audi R8 dealerships across the country beginning this week.

They are the measure of all things in world soccer: the winner’s trophies of international soccer tournaments. The trophies are coveted; those who hold them in their hands have ascended to the soccer throne – and the artistically designed cups, sculptures and bowls go down in the annals of history. Audi Design has now created a trophy that is closely tired to history even before its debut at the Audi Cup 2009 – to 100 years of successful automobile history.

Audi today released pricing for the 2010 model-year Audi A4 sedan, Audi A5 coupe and Audi Q5 crossover vehicle, which are headed to authorized Audi dealerships to meet strong consumer demand.

The virtuosic Chinese pianist meshes western and eastern traditions with his music. He has celebrated worldwide success without ever forgetting his roots. Lang Lang has been a guest artist at the Audi Summer Concerts many times now and since 2006 has been appearing around the world as a cultural ambassador for the company.

Audi celebrated its 100th birthday in Ingolstadt this evening with two world premiers. At the evening gala in the Audi Forum, 1,800 invited guests witnessed a spectacular program of celebrations staged outdoors. The highlights included the speech by German Chancellor Angela Merkel, the unveiling of the new Audi A5 Sportback and the first performance of Chinese star pianist Lang Lang on the Audi Design grand piano.

For AUDI AG, July 16, 2009 is a memorable day: on that day exactly 100 years ago, automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Zwickau, Germany. A short time later he renamed the company after the Latin translation of his last name – making it Audi Automobilwerke. The brand with the four-ring logo is celebrating its birthday this week with a series of events.

Audi is presenting a new vehicle concept – the Audi A5 Sportback. The five-door model with the long, flowing rear end unites the best of various vehicle genres: the emotion and elegance of a coupe, the comfort of a sedan and the practicality of a station wagon. The Sportback joins the Coupé and Cabriolet as the third member of the A5 model family. A5 Sportback is not planned for the United States.